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Monday, July 27, 2009

Constellation Brands selects NWS in consolidation effort

Constellation BrandsConstellation Brands, whose first-quarter profits slid by 85 percent, is streamlining its U.S. distribution network in an effort to market its products more efficiently.

Four distributors have been chosen to market Constellation’s products in 18 states, a move that consolidates more than half of the company’s wine and spirits business to one distributor per market.

In Indiana, the winner was National Wine and Spirits, which will take over several lines including Robert Mondavi, Toasted Head, Kim Crawford and Inniskillin from Olinger Indiana. Both distributors will sell the affected brands simultaneously for 30 days. National already has several Constellation brands in its portfolio, including Drylands, Nobilo, Blackstone, Clos du Bois, Hogue Cellars and Ravenswood.

Olinger’s parent company, Southern Wine and Spirits, is one of the distributors selected to market Constellation’s products in other states in which it operates. Rounding out the list of chosen distributors are Republic National Distributing Co. and Johnson Brothers Liquor Co.

Constellation is the world’s largest wine producer in terms of sales volume. It also produces beers, ciders, spirits and other specialty drinks.
J. Silverheels Gray, 4:28 PM

1 Comments:

Wow, that's some big news Jackson! thanks for sniffing it out.
Anonymous Katherine, at 10:52 PM  

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