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Friday, November 07, 2008

Mommessin lightens up on Beaujolais Nouveau

MommessinLove it, hate it, or indifferent about it, Beaujolais Day will be upon us in less than two weeks. While the young wine isn’t particularly good, its release is a great excuse for a party, and millions of people celebrate the event by drinking about 49 million liters (or, if you prefer, 13 million gallons) of Beaujolais Nouveau annually. (To put that volume in perspective, consider that a typical tank truck of the type you see making deliveries to your local petrol station has a capacity of about 9,000 gallons.) That’s a lot of wine, and in fact it amounts to nearly half of the Beaujolais region’s production.

This year, Boisset Family Estates will ship its Mommessin Beaujolais Nouveau in lightweight PET bottles. The 100 percent recyclable bottles reduce shipping weight by 42 percent, and cut freight costs by one-third. PET bottles have a smaller carbon footprint than glass bottles, and are calculated to reduce greenhouse gas emissions by 40 percent.

Boisset is no stranger to alternative packaging. Its French Rabbit brand wines are sold in Tetra Pak containers, and its Yellow Jersey wines come in PET bottles.
J. Silverheels Gray, 9:18 AM


Interesting. It is almost nearly close to not-quite-there-but-almost enough to get me to drink the stuff. But maybe I can find something else they make and buy a bottle to thank them.

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Blogger dhonig, at 10:31 AM  

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