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Thursday, September 25, 2008

What’s in a name? Consider Palin Syrah....

Palin SyrahFor months, an organic wine from Chile named after the type of ball used in a game played by early Chilean settlers was the best-selling wine at the Yield Wine Bar in San Francisco. And why not? By all reports, it’s easy to drink and reasonably priced, and a perfect fit for the wine bar, which specializes in environmentally friendly wines that are made from grapes that are farmed organically or biodynamically.

But after Sarah Palin was selected as John McCain’s running mate at the Republican National Convention, sales of Palin Syrah plummeted at the wine bar — so much so that it may be taken off their list altogether. One can imagine the winemakers, whose philosophy is “compromise and care for the environment,” thumping their heads against any nearby barrels.

Then again, this tempest in a wine glass may work out to the winery’s advantage. Since the story has grown legs and hit the mainstream media as well as the wine blogs, millions of people have been exposed to what was until just recently a little-known brand. And although tipplers in San Francisco may now be turning their noses up at Palin Syrah, they can’t get enough of it in Texas.
J. Silverheels Gray, 10:37 AM

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