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Tuesday, April 01, 2008

Riedel introduces new OMG collection

Riedel OMGFollowing the success of its innovative, stemless O and Tyrol collections, Riedel Crystal has introduced the supersized OMG line of stemless wine glasses.

Similar to the O in shape but much larger in size, the OMG comfortably accommodates an entire 750 ml bottle of wine, with plenty of room left over for sniffing and swirling. In the publicity photo that accompanies this post, the OMG Bordeaux is shown holding its intended 750 ml payload, while the (from left) O, Overture, Vinum and Tyrol each contains 187.5 ml.)

Designer Maximilian Riedel introduced the new line at a press conference in England, where larger glasses — like those made by his family's company — have been blamed for that country's binge drinking problem, along with bottle sizes and the higher alcohol content of modern wines. "If you're only going to allow yourself one glass of wine a day, this is the glass you'll be wanting," Riedel said. "And if your government gives you any grief about buying one, just say it's a vase for your flowers."

The Department of Health took a dim view of the new glasses. "We are not amused," said Dawn Primarolo, the Public Health Minister. "Anyone who uses these glasses will certainly be imbibing more than the suggested limit of 3 to 4 units per day." A unit is 10 ml of pure alcohol. A 187.5 ml serving of wine with a 13 percent alcohol content is equivalent to approximately 2.5 units.

Reaction to the OMG was more positive in the United States, where it is more easly understood and accepted. "All right, it's super-sized!" was the typical comment of American consumers who were exposed to Riedel's new line. The first restaurant to lay in a stock of the new glasses is Denny's Beer Barrel Pub in Clearfield, Penn., which is famous for its 6-lb. cheeseburgers.

The retail price of the OMG series, which will include shape-specific glasses for Chardonnay / Viogner, Shiraz / Syrah, Cabernet / Merlot, Pinot Noir, Sauvignon Blanc and Single Malt Scotch, is $49.95 each.
J. Silverheels Gray, 12:01 AM


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