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Friday, April 18, 2008

Diageo reveling in its Hillary moment

Crown RoyalBeverage giant Diageo is enjoying the burst of free publicity that its Crown Royal whiskey got when the campaigning Hillary Clinton downed a shot of it in an Indiana bar.

Not one to miss an opportunity, Diageo is using the incident to promote one of its smaller brands, Jeremiah Weed Bourbon Liqueur by sending bottles of the sweet, 100-proof beverage — reportedly a favorite of fighter pilots — to the three major presidential campaigns.

While Crown Royal hails from Canada, Jeremiah Weed is at least made in the United States, in Connecticut. (So it's not really Bourbon — ask any Kentuckian.) It's not likely to happen, but it's fun to speculate about what would happen if Hillary's beer-and-a-bump, just-folks strategy catches on. Nothing breaks the ice like a little Tequila followed by jello shots....
J. Silverheels Gray, 9:27 AM


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