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Monday, March 10, 2008

PETs allowed, full of wine

Shiraz by the glassWhile recently browsing the site of British wine blogger Robert McIntosh, I ran across his story about a new form of wine packaging that has popped up on shelves in the United Kingdom.

Marketed by a company called WineNow, the Tulipak consists of wine packaged in a recyclable PET plastic wineglass with a heat-sealed lid. No corkscrew required — just peel off the lid and drink. According to the company, their new packaging makes it possible to serve and drink wine where glass is not welcome, e.g. festivals, concerts and sporting events.

Three wines are currently offered in Tulipaks: a Shiraz, a Chardonnay and a Rosé, and are sold in packages of two 187.5 ml glasses for £3.99. This works out to about $8 for a split.

I can see the thinking behind this new packaging, but if I wanted to avoid taking wine someplace in a glass container, I'd just fill a bota with something I knew I liked and take along a collapsible camp cup.
J. Silverheels Gray, 11:25 AM

1 Comments:

they've promised me a sample that wasn't cooked (they are getting some new varieties I think) but nothing so far.
Blogger Robert McIntosh, at 8:36 AM  

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