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Monday, February 18, 2008

New wine accessory doubles as figure enhancer

Wine RackBicyclists and runners have long known about hydration packs, which are essentially wearable canteens that consist of a backpack housing a collapsible bladder to which a drinking tube is attached.

That technology has now been incorporated into a sports bra and is being marketed as the (ahem) Wine Rack. The device holds up to 750 ml of liquid, is available in two sizes that will fit 32A through 38B, and can augment the wearer's profile by up to two cup sizes. (So apparently 1 cup = 375 ml — who knew?) Wine Racks can be ordered now, but as the result of what was either responsible marketing or poor planning, the $30 item won't actually begin to ship until the day after St. Patrick’s Day.

Men who wish to sip surreptitiously have the option of acquiring a similar product called the Beerbelly, a $35, front-mounted bag with a capacity of half a gallon and an optional, $15 cold/hot pack accessory. It's hard to say what body-enhancing bladder might hit the market next, but it could be that "bottoms up!" may come to have a whole new meaning....
J. Silverheels Gray, 8:37 AM


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