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Tuesday, June 19, 2007

Rose wine sales in the pink

Sales of higher-end rosé wines climbed by 45 percent over the past year, according to a survey by A. C. Nielsen.

Nielsen reported that for the 52 weeks ending March 10 rosé table wines accounted for more than $9 million in sales in food, drug and liquor stores, up 45 percent from the previous year. In comparison, there was an overall eight percent increase for the table wine category. Twenty-eight new brands of rosé wines were introduced last year, Nielsen said.

The increase in acceptance of rosés has been promoted by the efforts of industry groups, including the Rosé Avengers and Producers. Rosé wines have also been featured as cover stories in both Wine Spectator and Wine Enthusiast.
M. Zane Grey, 7:13 AM