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Wednesday, June 27, 2007

Disney launches wine label

rat-labelThe Walt Disney Corp. is expanding its product licensing to include products for adults, including wines with labels based on the new Pixar release, Ratatouille.

Bearing a stylized likeness of the movie's rattus primus, the wine will be distributed nationally by Costco. It will reportedly be a Chardonnay from the Burgundy region of France (that would make it a White Burgundy in French parlance) and will sell for $12.99.

Other Disney-licensed products aimed at adults include furniture, linens, a bed and bath collection, denim jeans, and bridal gowns. (Bridal gowns?)

Personally, I can hardly wait for the Cars-based line of auto accessories, and the Snow White-brand genetically-modified apples....
M. Zane Grey, 8:50 AM