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Thursday, May 31, 2007

Organic, biodynamic, free trade -- who cares?

As wineries all over the world are making efforts to become carbon-neutral and use sustainable agriculture comes this discouraging news: Consumers don't care.

A report released by wine marketing consultants Wine Intelligence says that the majority of UK consumers don't care if their wine is organic or Fair Trade, and don't know what biodynamic means.

This echoes marketing studies done by the environmentally-progressive Cline Cellars, which found that while consumers might consider "organic" to be a positive term when connected to food, it has a negative connotation for wine.
M. Zane Grey, 8:26 AM