WineCanine

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Monday, May 14, 2007

Gallo judged most powerful wine brand

Gallo is the most powerful wine brand in the world, according to a report by Intangible Business, an international brand valuation and development firm.

The Power 100 ranks wine and spirits brands based on their share of market, brand growth, price positioning and market scope, as well as brand awareness and other less tangible criteria. It rates the top 10 wine brands as follows:

1. Gallo (USA)
2. Hardy's (USA)
3. Concha y Toro (Chile)
4. Robert Mondavi (USA)
5. Yellowtail (Australia)
6. Jacob's Creek (Australia)
7. Lindeman's (Australia)
8. Sutter Home (USA)
9. Blossom Hill (USA)
10. Rosemount (Australia)

The highest-ranking Old World brand was Torres (Spain) at number 15. No French brand made it into the top 100.
M. Zane Grey, 8:57 AM